Pick among 30+ virtual stores for testing
Customize grocery stores, large format stores or any retail environment!
How does it work?
Client delivers stimuli in high resolution JPG/PNG/PDF format and provides inputs for the screener and Survey design.
Respondents are recruited online through a network of EyeSee’s panel partners and invited to the online test.
Respondents access the study remotely – using their devices, at home. They are exposed to the interactive shelves while we track their eyes and purchase intent. Afterwards, they are given a task to find specific product on the shelf. Next, they are exposed to tested pack in standalone mode. Finally, they conduct RTM task and fill out a Survey.
EyeSee analyses the obtained data and creates the final report including key insights & recommendations.
Client delivers stimuli in high resolution JPG/PNG/PDF format and provides inputs for the screener and Survey design.
Respondents are recruited online through a network of EyeSee’s panel partners and invited to the online test.
Respondents access the study remotely – using their devices, at home. They are exposed to the interactive shelves while we track their eyes and purchase intent. Afterwards, they are given a task to find specific product on the shelf. Next, they are exposed to tested pack in standalone mode. Finally, they conduct RTM task and fill out a Survey.
EyeSee analyses the obtained data and creates the final report including key insights & recommendations.
Test new products in any stage of development
Early stage
Concept/claim screen
Screen multiple claim/concept ideas and learn consumers’ preferences to understand which concepts have the highest winning potential.
Main methods used:
Mid stage
Concept optimization
Select the winning concept combination for further development of product categories (claims, positioning, pricing, sales potential)
Main methods used:
Late stage
Concept validation
Understand how the consumer perceives the new product in the competitive environment and tap into the real purchase intent.
Main methods used:
