Request recording: Aired on October 15, 10:30 AM EDT / 4:30 PM CET

The recent staggering rise of interest in personal wellbeing and the popularization of the wellness economy has made the Consumer Healthcare industry more competitive than ever. With a growing number of people taking health matters into their own hands, the lines between Healthcare and FMCG companies are becoming blurry – and precisely there lies an exciting field brimming with innovation and new possibilities. In this webinar, EyeSee experts weigh on the similarities of packaging in consumer healthcare and FMCG packaging and the corresponding rules and trends both abide by.

Tune in to hear Joris De Bruyne (Partner @ EyeSee) and Bratislav Stefanovic (Senior Insights Manager @ EyeSee) tackle the similarities between the two seemingly different industries from business and behavioral research perspectives, and discuss which FMCG packaging rules brands should apply to consumer healthcare products.

Request the session recording and learn about:

• What can FMCG and Healthcare learn from each other?
• Is it time for behavioral research in Consumer Healthcare?
• What opportunities are in store for the healthcare pack?

Request the recording now for a session packed with insightful industry examples and practical tips!