Join over 2500 insights professionals who already registered for the highly anticipated Quirk’s Virtual event – request to watch a session by EyeSee and Twitter on Gender in sports ads: How (non)traditional roles affect brand equity.

Women’s participation in sports competitions has been on a steady rise throughout history, albeit lined with many hurdles to overcome. Inspired by the historic high in female participation at the now postponed Tokyo Olympic games, where 48.8% of participants would be women, Twitter decided to take a deep dive into the way advertising portrayal of gender roles in sports influences brand perception and their consumers.

Listen to EyeSee’s Mila Milosavljevic (Senior Ingihts Manager, UX & Digital), and Twitter’s Michelle Grushko (Data Scientist, Marketing Insights & Analytics at Twitter) tackle this topic and discuss:

• How does gender portrayal in sports affect advertising KPIs, and how are traditional and non-traditional roles perceived?
• Are brands seizing their potential to facilitate real conversations and societal change on social media?
• Do consumers think brands should take a stance on social issues?