Heatmap_Walmart_Amazon_Target

Decoding the Product Page: Why the Walmart Product Page Drives 14% Higher Sales Than Its Competition

zuma

With online shopping booming, significant growth opportunities are opening up for retailers and brands. While discussing user experience, it was determined that one of the factors that can significantly influence online sales are product pages. Ergo, our team unveiled the key elements that drive conversion on these pages. Our large-scale eye tracking study showed that,[…]