Print and outdoor

Consumers are overwhelmed with visual messages. Your campaign can significantly uplift sales or waste your budget. Will your ad hit the sweet spot? EyeSee tests campaigns, using the latest conscious and subconscious measurements, and provides the following insights:

  • Attention: Will your ad and key message be seen?
  • Inspiration: Is the campaign inspirational and in line with the brand?
  • Memorability: Will consumers recall your brand and main message?
  • Action: Will consumers take action (e.g. go to the store…)?
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Key Outputs

You deliver the stimuli in pdf, define the sample specifications and select the questions of our standard survey (or you deliver the survey). EyeSee programs the study, coordinates the recruitment with our panel partners and analyzes the obtained data.

Delivery: 7 days
Scale: Globally
Sample size: N=150

  • Overall summary
  • Ad visibility and engagement
  • Brand and message visibility
  • Clear and newsworthy
  • Credibility and relevance
  • In line with brand values
  • Brand and message recall
  • Intention to go to the store
  • Intention to search for more info
Testing Process
Respondents are recruited online via one of our panel suppliers. First, they fill out a screener survey to make sure that they match your target. Next, they proceed with the test.
1. EYE TRACKING IN AN ENVIRONMENT

Respondents are first exposed to the ad in an environment (e.g. journal). They are instructed to go through the journal, as they normally would, while their eyes are tracked via their webcam. Thanks to this, we know:

  • Does the advert stand out from the clutter?
  • How much attention does the product get?
  • How fast does the advert attract attention?
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2. STAND ALONE ADVERT EXPOSURE

After exposing the ad in context, we show it, in between other ads, on the full screen to identify design elements which attract attention first and what are the ‘blind’ elements:

  • Is the product visible?
  • Is the brand visible?
  • Is the main message visible?
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3. SURVEY QUESTIONS MODULE

After the eye tracking session respondents fill out a questionnaire about:

  • Inspiration: Is it relevant, credible and different?
  • Memorability: Is the message clear and recalled?
  • Action: Will they take action?
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4. IMPACT
  • Increased visibility results in higher message delivery.
  • Increased message delivery results in increased marketing effectiveness.
  • Increased marketing effectiveness increases sales.
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