Display and POS insights

Most purchase decisions are made in store. Will your in store campaign work? Using the eye tracking platform, EyeSee obtains:

  • Visibility: Will your POS stand out from the clutter?
  • Attention: Are they key elements that drive purchase intent seen?
  • Inspiration: Is the POS clear, in line with the brand and liked?
  • Purchase: Will shoppers buy the product promoted on POS?
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KEY OUTPUTS

You deliver the stimuli in pdf, define the sample specifications, and select the questions of our standard survey (or you deliver the survey). EyeSee programs the study, coordinates the recruitment with our panel partners and analyzes the obtained data.

Delivery: 7 days
Scale: Globally
Sample size: N=150 per cell

  • Overall Summary
  • POS visibility and browsing time
  • Key elements visibility of POS
  • View order on the POS
  • Attribute and brand elements evaluation
  • Overall likeability and clearness
  • Brand fit
  • POS and message recall
  • Purchase intent
TESTING PROCESS
Respondents are recruited online via one of our panel suppliers. First they fill out a screener survey to make sure that they match your target. Next, they proceed with the test.
1. EYE TRACKING

Shoppers are exposed to an in-store environment and asked to click on products they would like to buy. While they are executing the task, their eyes are tracked via their webcam to gain insights about:

  • Does the POS stand out from the clutter?
  • How quickly is the design seen?
  • How much attention does the POS get?
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2. SHOPPING LIST CREATION

While exposed to the images of an in-store environment, shoppers are asked to click on products they would like to buy. Based on this data we are able to know:

  • Are they interested in products placed in POS?
  • Will your market share increase? Or are you cannibalizing sales?
  • What is the best location for cross sales?
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3. SURVEY QUESTIONS MODULE

After the eye tracking session and shopping list creation, shoppers fill out a survey with questions about:

  • Is the design in line with the brand positioning?
  • Evaluation of key attributes of the POS
  • Overall likability, clearness, uniqueness, etc.
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4. IMPACT

Increased visibility and stand out result in:

  • Higher visibility and consideration.
  • Higher chance for (impulsive) purchase.
  • Higher likability and efficient communication result in increased loyalty.
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INFO ABOUT TECHNOLOGY

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