Category: planogram

Planograms have a significant impact on sales. Which planogram will maximize the overall profitability? EyeSee tests planograms and benchmark them with the current solution via virtual shopping trips.

  • Category growth calculation
  • Market share (and margin) calculation
  • Decision tree
  • Shelf evaluation
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KEY OUTPUTS

You deliver sample specs. The stimuli can be provided by you or by us. Once agreed on the design, EyeSee develops the test (incl. the creation of interactive shelves). If we receive the stimuli from you, the test and survey are launched within a day.

Delivery: 7 days
Scale: Globally
Sample size: N=150

  • Overall Summary
  • Category growth
  • Market shares per brand
  • Impact on products sales
  • Easiness of navigation
  • Fitting the brand image
  • Overall likeability & uniqueness
  • Purchase intent
TESTING PROCESS
Respondents are recruited online via one of our panel suppliers. First they fill out a screener survey to make sure that they match your target. Next, they proceed with the test.
1. Virtual shopping trip

Shoppers are exposed to pictures of multiple shelves and they are instructed to click on products they are interested in buying to zoom in. Next shoppers can decide what quantity they want to purchase. Based on this data we are able to:

  • Estimate category growth
  • Estimate market shares
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2. SURVEY QUESTIONS MODULE

Collecting customers’ opinion and probing memory on a number of dimensions:

  • Which category is in line with brand positioning?
  • Purchase intent
  • Overall likability, uniqueness, etc.
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3. IMPACT

Optimal layout and no. of products result in:

  • Category growth
  • Bigger market share
  • Higher overall margins
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INFO ABOUT TECHNOLOGY

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