Launching a new product can be challenging. Which category will yield most sales? EyeSee tests the new product introduction via virtual shopping trips and questionnaire.
- Market share (and margin) calculation
- Category growth calculation
- Trial purchase
- Estimation of Y+1 sales
You deliver sample specifications. Stimuli can be provided whether by you or by our team. Once agreed on the study design, EyeSee develops a research study (including the creation of interactive shelves) that is in line with your goals. If we receive stimuli from you, the test and survey are launched within a day.
Delivery: 7 days
Sample size: N=150
- Overall Summary
- Category selection
- Optimal no. of products in a unit
- Market share potential
- Impact on average margin
- Fitting the brand image
- Overall likeability & uniqueness
- Purchase intent
Respondents are recruited online via one of our panel suppliers. First they fill out a screener survey to make sure that they match your target. Next, they proceed with the test.
1. EXPOSURE TO SHELVES
Shoppers are exposed to pictures of multiple shelves and they are instructed to click on products they are interested in buying. One category can have multiple pictures or we can make the pictures scrollable.
2. SIMULATED PURCHASE
After clicking on a product on the shelf, it is zoomed in and shoppers can indicate the quantity they want to buy. We can display front and back side of a product or a product with features and price. Afterwards shoppers fill out a survey.
3. SURVEY QUESTIONS MODULE
Collecting customers’ opinion and probing memory on a number of dimensions:
- Which category is in line with brand positioning?
- Purchase intent
- Overall likability, uniqueness, etc.
Optimal category choice results in:
- Increased sales of a new product
- Increased category sales
- Higher chance for impulsive purchase
INFO ABOUT TECHNOLOGY
Look through the eyes of customers: Will they notice your campaign, product, key areas?
Understand which emotions are evoked by your TV commercials and other stimuli.
Test the impact of shopper marketing on sales through virtual shopping games.
Are users able to execute the key tasks on your site and understand your site's usability.
Gain insights about your target audience’s opinion.
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