Category insights: choose it

Launching a new product can be challenging. Which category will yield most sales? EyeSee tests the new product introduction via virtual shopping trips and questionnaire.

  • Market share (and margin) calculation
  • Category growth calculation
  • Trial purchase
  • Estimation of Y+1 sales
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KEY OUTPUTS

You deliver sample specifications. Stimuli can be provided whether by you or by our team. Once agreed on the study design, EyeSee develops a research study (including the creation of interactive shelves) that is in line with your goals. If we receive stimuli from you, the test and survey are launched within a day.

Delivery: 7 days
Scale: Globally
Sample size: N=150

  • Overall Summary
  • Category selection
  • Optimal no. of products in a unit
  • Market share potential
  • Impact on average margin
  • Fitting the brand image
  • Overall likeability & uniqueness
  • Purchase intent
TESTING PROCESS
Respondents are recruited online via one of our panel suppliers. First they fill out a screener survey to make sure that they match your target. Next, they proceed with the test.
1. EXPOSURE TO SHELVES

Shoppers are exposed to pictures of multiple shelves and they are instructed to click on products they are interested in buying. One category can have multiple pictures or we can make the pictures scrollable.

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2. SIMULATED PURCHASE

After clicking on a product on the shelf, it is zoomed in and shoppers can indicate the quantity they want to buy. We can display front and back side of a product or a product with features and price. Afterwards shoppers fill out a survey.

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3. SURVEY QUESTIONS MODULE

Collecting customers’ opinion and probing memory on a number of dimensions:

  • Which category is in line with brand positioning?
  • Purchase intent
  • Overall likability, uniqueness, etc.
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4. IMPACT

Optimal category choice results in:

  • Increased sales of a new product
  • Increased category sales
  • Higher chance for impulsive purchase
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INFO ABOUT TECHNOLOGY

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