Boost your social media game in 2018 with the latest behavioral insights! Join Twitter and EyeSee’s Webinar, and you will get a chance to learn:
• Best practices for social media advertising (how to create ads that work);
• How to pretest social media ads: methods and framework;
• How the “distracted generation” behaves on social media.
New Rules for Advertising Excellence:
How to Reach the Distracted Audience in a Digital World
Presenters: Wayne Huang (Twitter), and Olivier Tilleuil (EyeSee)
When: 25th of January at 1 pm EST / 7 pm CET
If you can’t make it, don’t worry – all registered attendees will receive a recording link.
Ad spending made a dramatic shift to social media platforms, but most companies are still uncertain how to create an engaging campaign that drives sales. Not only does this apply to advertising solutions, but also to the secondary components that are sometimes neglected, such as branded elements, platforms’ features (emoticons, hashtags etc.), the surrounding content etc.
With the help of the latest behavioral research methods – eye tracking, facial coding and virtual shopping, Twitter and EyeSee analyzed consumers as the audience on social media and came up with actionable recommendations which modern marketers can use in their very next campaign.
About the speakers:
Wayne Y. Huang, Research Manager, Data & Analytics, Twitter
Wayne (M.P.P, Business and Government at Harvard University) started as a Senior Research Analyst at Twitter in 2014 and is now the Research Manager at the company, proving the value of Twitter through data, analytics and experiments. He uses quantitative research data to enhance Twitter’s products and user experience.
Olivier Tilleuil, Founder & CEO, EyeSee
Olivier Tilleuil is the founder and CEO at EyeSee, the multi-awarded company specializing in using behavioral methods online (eye tracking, facial coding, virtual shopping), aiming to provide accessible customer insights. Clients include the top FMCG, retail and media companies in the world. Before starting EyeSee, Olivier was pursuing a PhD at the intersection between decision-making science and innovation. He is a big fan and advocate of implicit methods, neuro-marketing and disruptive technology.