From presentation with Twitter’s Wayne Huang to new service offers, EyeSee Research will be introducing more of its research innovations at one of the most prominent industry events.
This year at TMRE, beside online eye tracking, facial coding and virtual shopping, we will be presenting more services to help clients assess their marketing efforts and increase their impact. We are particularly glad to have the opportunity to present with Wayne Huang, Research Manager at Twitter, with whom we worked on discovering best practices for in-feed social platforms in a digital world full of distractions. Join us on October 23rd at 4.30PM at Track 2: Cutting Edge Technology & Trends.
Here are some more novelties in our toolkit you will get to see at our booth 606:
• By adding response time measurement to our solutions, we widen our understanding of the association between concepts.
• For new concepts, we use virtual shopping to comprehend sales potential more thoroughly and earlier in the process.
• With brand health testing, we deliver brand health scores based on (1) the cognitive, (2) emotional and (3) behavioral KPIs. Some of the biggest CPG companies are already using this methodology.
• For further evaluation of your marketing communication, we now offer touch-points testing to determine their impact on purchase intent.
Drop by and learn how implicit behavior insights can lead to smarter, more relevant and less annoying marketing communication. If you want to know more and can’t make it to our booth, be sure to contact us at [email protected].