EyeSee Media History

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Since the foundation of EyeSee, we have caught a lot of global media attention.

This blog post will guide you through our media history:

October 2016.

EyeSee was nominated for Deloitte’s prestigious Rising star award in the most promising technology companies in Belgium category.

September 2016.

Twitter released the article about branded emoji case study that was done in cooperation with EyeSee.

October 2015.

Smurfit Kappa released the news about their Shelf Smart service that increases sales up to 8%, using EyeSee’s online eye tracking tool for testing the impact on real shoppers.

May 2015.

EyeSee won the Global Mobile Innovator Competition in NYC and the news is published by Made in Oost-Vlaanderen and Bizidee.

Vlerick Business School also features the victory.

December 2014.

Leading Belgian news made a reportage about EyeSee.

September 2014.

MadeInOostvlaanderen.be posted an article about how we conquered the world with eye tracking.

August 2014.

De Tijd published an article about our facial coding study of the two rival sports brands Nike and Adidas, comparing their similar campaigns for the FIFA World Cup.

See also: Who Won This Year’s Advertising World Cup? 

Belgium Channel Z also presented EyeSee’s advanced eye tracking and facial coding platform.

July 2014.

Smurfit Kappa, Europe’s leading packaging company launched the press release explaining exclusive partnership with EyeSee:

“Our online tool is enabling brand owners to understand the impact of shelf-ready packaging on shoppers. With unique insight to shopper marketing, companies are empowered with crucial findings about shoppers’ behavior before they even go to the store. Using eye tracking and facial coding technology, EyeSee revolutionizes market research industry.”

The news spread from July 2014 onwards to:

PackagingNews.co.ukDesignWeek.co.ukConverterNews.comOpakowanie.plNoodls.comVerpackungsrundschau.deNeue-verpackung.deFoodProductionDaily.comSmartBrief.comEmballageDigest.frMrweb.comGraphiline.comPackObserver.dkPrintFutures.comBusinessWire.comMarketingTribune.nl

Jobat.be wrote a story about EyeSee’s newest technology – facial coding that measures emotions through facial expressions.

1st place at Bizidee business plan competition

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In 2012 EyeSee won Bizidee – the biggest entrepreneurship competition in Belgium! This caught the attention of leading newspapers in Flanders.

August 2012.

De Standaard posted an article about the founder of EyeSee in connection with the increasing entrepreneurial climate in Flanders.

EyeSee acquired a place in the top 10 Flemish technology companies of the future as stated by De Standaard.

June 2012.

Top 10 future tech companies: Revolutionising shopper marketing?

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De Standaard published a 2-page article about how people look at a Victoria’s Secret ad. The article is accessible atImprovingSales.nl. This victory was also noticed by the Vlerick Business School. The same month of 2012 Voka.be, a Flemish network of enterprises published an article about our bright entrepreneurs.

The interview at Belgian Radio1 followed: Radio1.be

Vacature.com, digital jobs magazine, explained how EyeSee’s eye tracking works via webcam and a PC.