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    Keeping up with the latest crisis: Consumer confidence and pricing sensitivity Two years into the pandemic, the world is faced with another crisis – and the shake in consumer confidence could be felt across all markets. As the gas prices reach record highs, so do the concerns about the cost of daily lives. The long lines at the supermarkets at the start of the pandemic were replaced by queues at the gas stations across the world. The surge in consumer confidence was evident. So what is the first step brands should take to stay on top of this new global complex environment?

    Online Shopping Optimization Roadmap: How to Start Path-to-Purchase Testing
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    Win the Battle for Market Share: Launching Risk-Free NPDs
    Have NPD launches in the pipeline? Every brand knows that planning and developing NPDs is a challenge – only 20% of cases end in success. How will the NPD perform once it hits the shelves – and will the current market dynamic be affected?
    Experts’ insights to steer to 2022
    Tap into behavioral insights perspectives and case studies
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