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Decoding the Product Page: Why the Walmart Product Page Drives 14% Higher Sales Than Its Competition

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With online shopping booming, significant growth opportunities are opening up for retailers and brands. While discussing user experience, it was determined that one of the factors that can significantly influence online sales are product pages. Ergo, our team unveiled the key elements that drive conversion on these pages. Our large-scale eye tracking study showed that,[…]

E-commerce Testing of Retailer Category Pages: Insights for a Leading Toothpaste Brand

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  This case study will explain the benefits brand owners get from enriching their traditional e-commerce testing with eye tracking and navigation tests. This solves the problem with evaluating how products perform at online stores by providing brand owners with an accurate way to estimate online sales and quantify their drivers. Using real data from[…]

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