8
Jul
2015
eyesee-eye-tracking-market-research-test-the-customers

Interactive Shelf Testing Platform – Test Before You Invest

Shopper behavior is hard to predict. Purchase decisions are made based on both logical thinking and emotions. You can have a brilliant new product design and be convinced about its market success until reality proves you wrong. That’s why it’s important to test your idea and its performance in the market before you launch it…

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16
Mar
2015
eyesee-eye-tracking-market-research-brand-placement

The Importance of Brand Placement within a Consumer’s Emotional Journey

In advertising, it is critical to engage the viewer at the point of brand or product reveal. Eye tracking provides a unique look at when the consumer sees a brand logo or product within a commercial. At the same time, facial coding and emotion analytics provides an unparalled look at the viewer’s emotional reaction to…

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18
Feb
2015
eyesee-eye-tracking-market-research-shopping-behaviour

Wrong Valentine’s Day gift? Find out more about men’s shopping behavior

February 17, 2015 – EyeSee, a European high-tech market research company, conducted a study on men’s shopping behavior while they search for Valentine’s Day gifts. Although Valentine’s Day is supposed to be a celebration of love, it can be a real nightmare for men choosing the perfect present for their significant other. According to the National…

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29
Jan
2015
eyesee-eye-tracking-market-research-remote-testing

EyeSee Launches the Most Advanced Remote Quant Digital Testing Platform

You would be surprised about how users experience an ‘easy’ online purchase. Recent tests we have carried out on some of the leading e-commerce websites showed that 40% of users were not able to buy an everyday product such as washing powder. On product websites about 60% of users were not able to complete the…

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13
Aug
2014
eyesee-research-joris-roi-affaire-thumb

The ROI Affair: Impact of Advertising Measured?

Advertising agencies do their best to create inspiring ads, but do they actually inspire anyone? To begin with, are the ads seen and for how long? Yes, they can be aired at prime time, but ‘creating buzz’ just won’t do the trick. Most importantly, is the message visible and understood?

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8
Aug
2014
eyesee-research-who-won-the-cup

Who Won This Year’s Advertising World Cup?

From Shakira’s Waka Waka to Pitbull’s One World, we’ve all made comparisons between performances, games or brands during the FIFA World Cup™. Even if the final results are clear and have been mourned or celebrated by everyone already, we all still ask ourselves, which was the best performance? The best game? And even maybe…

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20
May
2014
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Eye Tracking Through History

Eye tracking – or getting insight into what people actually see while looking at certain content became a regular practice in a wide range of disciplines – from human-computer interaction to marketing research and usability studies. But where did it all startand who were the pioneers of eye tracking? In this post, you will find…

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