10
Mar
2017
eyesee_research_testing_packages_eye_tracking_heatmap_COVER

Two must-have methods for packaging testing

Although a package redesign can increase sales significantly, the result can be also a huge failure. This is not surprising since influencing purchase decisions is complex: shoppers spend only a few seconds on a category, scan products in a split second, and decide subconsciously what to buy.

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27
Aug
2016
eyesee-research-sabmiller-merger

How to Win at the Shelf after $107 Billion AB InBev – SABMiller Merger?

$107 billion worth merger of two beer giants AB InBev and SABMiller is about to happen. Yet, 63% of mergers do not maintain revenue growth. Can this merger increase sales in USA significantly? How can it win more shoppers at the moment of truth? (planogram optimization) Which products should AB InBev – SABMiller merged company…

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8
Jul
2015
eyesee-eye-tracking-market-research-test-the-customers

Interactive Shelf Testing Platform – Test Before You Invest

Shopper behavior is hard to predict. Purchase decisions are made based on both logical thinking and emotions. You can have a brilliant new product design and be convinced about its market success until reality proves you wrong. That’s why it’s important to test your idea and its performance in the market before you launch it…

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