13
Nov
2017
EyeSee_TMRE_Takeaways

Takeaways from The Market Research Event Orlando

The EyeSee team had a chance to attend one of the most prestigious industry events on a global level – The Market Research Event held this October in Orlando. Here are the sessions they found to be most impressive, what they learned and what inspired them.

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10
Mar
2017
eyesee_research_testing_packages_eye_tracking_heatmap_COVER

Two must-have methods for packaging testing

Although a package redesign can increase sales significantly, the result can be also a huge failure. This is not surprising since influencing purchase decisions is complex: shoppers spend only a few seconds on a category, scan products in a split second, and decide subconsciously what to buy.

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