The ROI Affair: Impact of Advertising Measured?


Behold the questions that trouble most advertisers:

Advertising agencies do their best to create inspiring ads, but do they actually inspire anyone? To begin with, are the ads seen and for how long? Yes, they can be aired at prime time, but ‘creating buzz’ just won’t do the trick. Most importantly, is the message visible and understood?

To answer these questions, EyeSee developed a cost and time effective platform to measure the impact of advertising messages. As a result of state-of-the-art webcam technology, which makes eye tracking possible in respondents’ home environment, EyeSee paves its way into the market research field.

Simply forget about expensive equipment and logistic costs: EyeSee makes eye-tracking affordable.